ICP-DECISION.md

Chosen Niche for Week 1: Med Spas

Rationale

• Med spas are service-driven, growing rapidly, and invest heavily in customer acquisition and digital marketing.
• They often have discretionary marketing budgets and are highly incentivized to attract, book, and retain new clients.
• Owners are usually business-savvy but non-technical, and frequently seek out new patient-flow solutions.
• Med spas operate in many metro areas, providing a large, diverse sample for list-building.
• The market is competitive but not as saturated (tech-wise) as dental or legal niches.

Key Assumptions

• Most med spas want more leads, especially high-ticket clients (e.g., for injectables, laser).
• Decision-makers are accessible via digital channels.
• They value measurable results and unique offers compared to “me too” agencies.
• Many currently rely on social media, Google Maps/SEO, or paid ads, but are open to new channels/innovations.

Disqualifiers (for target list)

• National chains/franchises (prefer local/regional owners for Week 1)
• Pure salon or massage spas (must offer med spa services like injectables, laser, or advanced aesthetics)
• No website or minimal digital presence
• Clinics where owner/operator info is hidden or inaccessible