SHIP-READY.md

Summary of Deliverables for Week 1 (Med Spas)

1. ICP-DECISION.md

• Niche Chosen: Med Spas
• Rationale: Targeting growing, high-ticket, service-driven local businesses with active digital marketing needs and accessible owners.
• Assumptions & Disqualifiers: See file for full context.

2. OFFER-FRONT-DOOR.md

• Front-Door Offer: 10+ new qualified booked appointments/month or next month’s service free
• Pitch & Bullets: See file for full value proposition, pain points addressed, and compliance notes.

3. growiq-lead-tracker.csv

• 30+ Target Leads: Med spa businesses in major U.S. metro areas, including all required details for outreach.

Links to Artifacts

• ICP Decision: ICP-DECISION.md
• Front-Door Offer: OFFER-FRONT-DOOR.md
• Lead Tracker: growiq-lead-tracker.csv

Next Actions

1. Review and approve the artifacts.
2. Prepare outbound outreach messaging (per constraints, pending approval).
3. Monitor lead responses, track offer resonance, and iterate targeting/messaging by feedback.
4. Plan for Week 2 niche selection or further depth in Med Spas based on Week 1 results.